Our Vision
To be a trusted partner in business growth—leaving a lasting impact on every brand we touch and every entrepreneur we support.

Choose us for trust, service and accuracy
In the Loop HTX was founded by Antoinette Ransom to be a growth partner for small businesses ready to scale. With a rich professional background in marketing, project management, hospitality, graphic design, and content creation, Antoinette brings both strategic insight and creative passion to every engagement.
Her approach is rooted in a deep love for entrepreneurship and an unwavering belief in the potential of small businesses. Known for her authenticity, attention to detail, and warm, collaborative spirit, Antoinette is deeply invested in each client’s journey—not just as a consultant, but as a long-term partner.
Originally from New Jersey and now proudly rooted in Houston, Antoinette is attuned to the city's vibrant culture, business ecosystem, and community dynamics. She’s built a reputation based on integrity, strong relationships, and a community-first mindset, consistently delivering exceptional service to ambitious, growth-oriented businesses.
At In the Loop HTX, we don’t just help you start—we help you grow, streamline, and scale.
Our Core Values
Trust
We are committed to developing strong lasting relationships through commitment, communication and honesty.
Community
We don't believe that our relationship ends after a purchase. We want to see you win and will journey with you to success.
From the very first day of business, I have trusted In The Loop with all of my business needs. They are professional, reliable, experienced and so easy to work with.